Located on the busy PC Hooftstraat shopping street in Amsterdam, the new Chanel store is a definite architectural achievement. The impressive thing about the venture is that it is set amongst so many classic Dutch houses, featuring a storefront made entirely of solid glass blocks.
More specifically, it is a creation of the Dutch architects MVRDV. In fact, the building was created in such a way as to match the original historic structure and the translucent glass blocks make up half of the building. In order to create the striking façade, the architectural firm had to create certain tools from scratch, such as a transparent adhesive bonded to UV rays. Even more surprising were the construction techniques that had to be used to create the invisible aesthetic, including the use of… whole milk as a layer between the glass blocks!
See the impressive details..